You go to a cake bakery when you want a delicious dessert, so it makes sense that you would go to a coffee bean bakery when you want the most delicious coffee beans. Of course, you might not actually find a store called a coffee bean bakery. But a specialty store that roasts their own beans by hand will do the trick. In many of these cases, the specialty store will employ skilled roasters to add exquisite flavor and aroma to each and every one of their blends, ensuring consistent quality bean after bean. In these specialty stores, roasting coffee is as an art, not just a method of developing coffee flavor. They understand that each coffee bean possesses a different size, shape, color, and density. Each bean requires different roasting heat and timing to bring out its full flavor. And, yes, you can make out the difference. It’s like the difference between eating a cake from a master baker and eating one out of a box. Just like a top-notch cake bakery, a coffee bean bakery focuses on extracting the most out of the coffee beans, while calling out the individual characteristics that are essential to each coffee blend.
Deep roasting also does more. Even coffee you buy in a can are roasted to an extent. Even a machine can roast a coffee bean from green to brown. But a roasting expert deep roasts his product, bringing out the utmost body, flavor, and acidity. This gives the finished product a certain viscosity, as well as a lively, energetic feeling on your tongue. All of this can be lost when a bean is roasted half-heartedly.
The catch to full roasting used by experts is roasting the coffee slowly instead of rushing it. It may sound hokie, but bean roasting experts almost “talk” to their beans during the process, to see what they exactly need to be roasted to their fullest potential. It always means, nonetheless, that bean experts thoroughly roast their product all the way through.
If you want a good test to see if beans are properly roasted in this manner, crack one open before you buy it. A good bean, more often than not, will be darker on the inside than it is on the outside. Poorly roasted beans, which have been processed too quickly, will be darker on the outside. Buy these at your own risk!